The University of Applied Sciences and Design Constance (HTWG) is a modern university with an interdisciplinary profile.
Internationally positioned and operating across borders – it is a recognized partner of science, business and the public.
This basic idea is visualized by a grid system in which individual dots can be marked or connected. The new trademark is part of this system and forms the basis of the design principle.
The mathematical grid can be adapted seamlessly to all formats and media – analogue and digital.
The space to be designed is limitlessly expandable and yet interconnected. It offers structure and order. Typography and images fit in perfectly, find support and form visual axes.
Further design elements are dots that can be emphasized and connected using different sizes and colors.
The design allows a high degree of variability and conveys dynamic aspects of the university vision.
Hochschule Konstanz Concept
➞ Art Direction and Communication
2016
at
thinkmoto.de
➞ Art Direction and Communication
2016
at
thinkmoto.de
